In the early days of the Internet you could put up a website and expect prospects to find you. But in recent years, competition for your prospects attention has become fierce.

With the explosion in traffic on the internet, there has also been a dramatic increase in ways to market your business online. You’ve got newsletters, blogs, social networking, paid advertising and search engine optimization. Deciding what SW Design components to use and how to use them effectively can be a daunting and expensive "learning experience".

Professional Service Firms have unique eMarketing challenges such as...

• You Have a Longer Sales Cycle - Unlike product based websites, service businesses often have a longer sales cycle requiring more planning and effort to keep prospects engaged.
• You Have to Spend More Time Educating Prospects and Clients – Service businesses typically need to educate their clients and prospects about the issues they address, the solutions they provide and how their client’s business will be different after the experience. As if that weren’t challenging enough, they need to educate in a way that’s interesting and compelling to their prospects.
• Your Service Is Seen as a Want Instead of a Need – Many services are seen as “wants” instead of “needs” by the people in a position to make buying decisions. In order to be seen as a “need” your company has to describe results and benefits in compelling and memorable language.
• You Have to Demonstrate Your Expertise – Your clients want to work with an expert. Does the copy on your website, newsletter and blog demonstrate your expertise? If not, you will have a hard time earning the income you’d like to instead of just getting by.

Find out exactly how an SW Design & Communications, LLC Strategist can help you.

Whether you need to start with creating a comprehensive eMarketing plan or know exactly what you need, the SW Design  Strategist will help you maximize your eMarketing efforts. Quit guessing and start seeing results. Email or call for your free 20-minute eMarketing assessment. We promise. No hard sell just good information.

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